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DraftKings Hold, Market Share On The Rise

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Posted on: July 6, 2023, 06:07h. 

Final up to date on: July 7, 2023, 10:25h.

On the again of bettering value administration and above-average maintain in some markets, DraftKings (NASDAQ: DKNG) drew kudos from a pair of sell-side analysts on Thursday.

DraftKings
Staff at DraftKings headquarters. An analyst says the corporate is gaining market share and notching larger betting holds. (Picture: CNBC)

In experiences to shoppers on Thursday, Deutsche Financial institution analyst Carlo Santarelli and JPMorgan’s Joseph Greff waxed modestly bullish on DraftKings, with Santarelli lifting his value goal on the inventory to $24 from $22. Greff upped his value goal on the identify to $20. Each are under Thursday’s closing value of $25.23. Citing better-than-expected iGaming metrics, Santarelli lifted his 2023 and 2024 income projections on DraftKings.

Whereas the gaming firm has made decreasing prices a core focus this 12 months, the Deutsche Financial institution analyst sees the operator benefiting from elevated maintain.

Whereas DKNG’s maintain enchancment, the first driver of its [year-over-year] market-share development, has been sturdy, it’s largely a results of the gross maintain power, reasonably than the relative promotional disciplines,” wrote Santarelli.

He added that wider spreads, same-game parlays, and operators’ growing capacity to determine and restrict sharp bettors are among the many components boding effectively for the trade, together with DraftKings.

Golden Nugget On-line Deal Paying Off for DraftKings

It’s been 14 months since DraftKings accomplished its $1.56 billion all-stock acquisition of Tilman Fertitta’s Golden Nugget On-line Gaming (GNOG). That deal is now paying dividends for the client.

The GNOG purchase helped set up DraftKings as a pacesetter within the web on line casino house, whereas serving to it add market share within the states wherein GNOG was operational. Talking of market share, Santarelli estimates DraftKings’ share is as much as 31%, because of sturdy begins in states that just lately added on-line sports activities betting, together with Kansas, Maryland, Massachusetts, and Ohio.

“We view the consistency of DKNG’s OSB share favorably, and imagine, within the absence of a radical change throughout the trade from new competitors, one thing we view as unlikely, DKNG is more likely to preserve, and even doubtlessly develop, share from present ranges,” noticed the analyst.

As for brand new states contributing to the DraftKings thesis, Florida isn’t more likely to be one due to the Seminole Tribe’s stranglehold on gaming in that state, in keeping with Santarelli.

Parlay Holds Rising, however Beware Tipping Level

Identical-game parlays are proving extremely profitable for operators resembling DraftKings and FanDuel, and people bets serve the aims of luring prospects and boosting maintain.

Nevertheless, there’s one other facet to the story. As Santarelli notes, rising maintain for operators implies an growing value of leisure for bettors, implying that there’s a restrict to how lengthy prospects will endure bets with elevated benefits for the operator. He cites the arrival of 6-5 blackjack and triple-zero roulette on the Las Vegas Strip, which led to larger income for on line casino operators, however a dwindling proportion of desk video games play.

“Whereas we don’t imagine that threshold has been reached, and we don’t anticipate it will likely be reached anytime quickly, given the expertise of FanDuel relative to the broader market. There are historic anecdotes that talk to conditions that seemingly suggest, it does occur,” concluded the analyst.

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