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Dazn Bet Expands iGaming Offerings in Partnership with Playtech


Posted on: March 22, 2023, 09:02h. 

Final up to date on: March 22, 2023, 06:29h.

Dazn Guess, the betting enterprise from streaming large DAZN, has partnered with Playtech to increase its iGaming capabilities. The brand new settlement will assist it change into extra versatile with on-line gamblers and bettors.

The DAZN logo on microphone covers
The DAZN emblem on microphone covers. The web gaming platform is including new content material by an settlement with Playtech. (Picture: Dazn Group)

Dazn Guess, which launched final yr, will supply a wide range of Playtech choices to its clients. The deal will embrace numerous on line casino video games that includes random quantity turbines, an assortment of desk video games, and dwell on line casino video games.

The brand new gaming choices are already dwell for Dazn Guess’s customers within the UK, and there are plans to increase it to different markets later this yr, together with Germany, Italy, and Spain. In collaboration with Pragmatic Group, Dazn Guess debuted within the UK market in August 2022, following the revelation of their newfound enterprise a couple of months prior.

Playtech introduced the brand new association in a press launch however didn’t specify the monetary phrases of the settlement.

DAZN started as a sports activities broadcaster earlier than coming into the net sports activities betting and iGaming areas with Dazn Guess. It began within the UK earlier than including Spain. The brand new settlement will proceed to see the operator roll out extra choices in Europe.

DAZN Seems to be to Develop into European Chief

The corporate didn’t reveal a timeline for its European growth. Nonetheless, it launched its on-line sports activities betting platform in Spain in simply two months.

DAZN has made a number of latest advances in preparation for its growth. The corporate appointed Sandeep Tiku, a former company director and chief working officer at Entain, as its new chief know-how officer to information its tech growth. It additionally not too long ago appointed Mark Kemp as the corporate’s CEO. He transitioned out of BoyleSports, which he had led for a yr, bringing his expertise there and at Ladbrokes to the younger agency.

DAZN Not Slowing Down

When Dazn Guess launched, Pragmatic Play introduced its expertise in technical operations and buyer administration with it. That has allowed the operator to succeed in the door in markets that have already got established iGaming operations, incorporating a proprietary platform to problem the incumbents.

This month, the corporate signed a brand new broadcasting cope with Sky. Via it, DAZN will embrace new boxing and MMA content material on Sky’s digital platform within the UK.

Final month, DAZN acquired Eleven Group and Workforce Whistle, two digital advertising corporations, belongings. It additionally signed a brand new cope with the NFL to deliver the league’s Sport Move Worldwide to new markets at first of the 2023 season.


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