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Hard Rock Digital Expands Social Gaming Division


Posted on: December 13, 2023, 10:28h. 

Final up to date on: December 13, 2023, 10:49h.

Laborious Rock Digital, the interactive gaming and sports activities betting agency owned by Laborious Rock Worldwide and Seminole Gaming, is increasing its social gaming division.

Hard Rock Digital Games social gaming
Laborious Rock Digital has launched Laborious Rock Video games, a social gaming platform with a whole lot of free-to-play interactive on line casino video games. The platform debut comes after Laborious Rock acquired WGames, a number one cellular gaming developer. (Picture: Laborious Rock Video games)

Laborious Rock Digital not too long ago acquired WGames, a number one cellular gaming firm that develops free-to-play social video games. Following the takeover, Laborious Rock Digital reps say the corporate is forming a social gaming group known as Laborious Rock Video games.

With the addition of WGames’ world-class video games, expertise, and operations, we now have set the stage to speed up development for our social gaming enterprise,” stated Rafi Ashkenazi, Laborious Rock Digital’s govt managing director. “Laborious Rock Video games’ enhanced capabilities will permit us to raised interact our worldwide participant communities with distinctive digital experiences and entertain our gamers like nobody else can.”

WGames’ fashionable titles embrace Jackpot Planet and Neverland On line casino. The video games will be a part of the Laborious Rock Video games library, which moreover contains Seminole Slots, Laborious Rock Adventures, and Laborious Rock Blackjack & On line casino.

Driving New Friends to Laborious Rock

Laborious Rock Digital’s launch of its Laborious Rock Video games social gaming platform coincides with Laborious Rock Guess’s sportsbook launch within the Seminoles’ house state of Florida.

Final week, after years of authorized tussling, the tribe started accepting on-line sports activities bets from anybody aged 21 and older bodily situated contained in the Sunshine State. Retail sportsbooks have additionally opened on the tribe’s six brick-and-mortar casinos in Florida.

With the tribe receiving important media consideration for its sports activities betting debut, Laborious Rock Video games will present these fascinated about on-line gaming however not but able to play for actual cash a possibility to dip their toes.

Laborious Rock Video games are free to obtain and play. In-app purchases permit gamers to purchase further gaming credit as soon as their free allotments run dry.

Laborious Rock Video games will combine Unity by Laborious Rock, the loyalty program of the Laborious Rock casinos, to present gamers methods to accrue Unity Factors that can be utilized for an array of advantages at Laborious Rock cafes, resorts, resorts, casinos, present retailers, and extra. Unity factors can be utilized at 13 Laborious Rock casinos in North America and at Laborious Rock On line casino Punta Cana within the Dominican Republic.

Social Gaming Numbers

Although gamers can’t win actual cash on social gaming apps, they will spend it, and up to date analysis suggests the social video games trade is poised for important development within the coming years.

Sensor Tower, a knowledge intelligence analysis company centered on cellular app gross sales, reported in August that social gaming income within the US grew 16.4% between the fiscal years 2020 and 2021. Social video games generated estimated income of $4.2 billion from September 2019 by means of August 2020 and $4.8 billion between September 2020 and August 2021. Additional projections anticipate annual social gaming app income of $6 billion within the coming years.

Critics of social video games counsel the apps are gateways to drawback gaming, as social video games usually function higher win charges than actual cash video games. A lawsuit naming Amazon as a defendant was filed final month on allegations that the corporate’s app retailer has conspired with social gaming builders to prey on gamers who develop into hooked on the supposedly free interactive titles.


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