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DraftKings Adding iGamng, Sports Betting Market Share


Posted on: August 17, 2023, 04:43h. 

Final up to date on: August 18, 2023, 12:52h.

The U.S. sports activities betting panorama is basically a duopoly managed by Flutter Leisure’s (OTC: PDYPY) FanDuel and DraftKings (NASDAQ: DKNG), and it seems as if the latter is gaining market share.

DraftKings market share
DraftKings inventory highlighted on the Nasdaq market web site in New York. The corporate is gaining iGaming and sports activities betting market share. (Picture: Twitter)

Within the second version of Stifel’s “On-line Playing Month-to-month Tracker,” analyst Jeffrey Stantial says U.S. on-line sports activities betting market share continues consolidating amongst FanDuel and DraftKings, with the latter just lately notching small positive factors.

DraftKings has been the first winner, with June information exhibiting one other step operate in deal with share (partially offset by unfavorable maintain) reflecting the improved product-driven buyer retention into MLB season,” wrote the analyst.

Flutter just lately advised traders that within the first six months of 2023, FanDuel had a 47% share of the regulated web sports activities betting market within the U.S. DraftKings is subsequent on that checklist, and mixed, these two operators management about 75% of the U.S. market.

DraftKings, Others Making iGaming Beneficial properties

Sports activities wagering garners extra headlines as a result of it’s allowed in much more states than iGaming. However the latter is extensively seen because the extra important future development driver of the gaming business.

In that phase, there are indicators of deconsolidation, with operators comparable to Caesars, DraftKings, and FanDuel all pilfering some share from BetMGM.

“On the iCasino entrance, we’ve talked to latest deconsolidation tendencies in latest reviews with DraftKings, FanDuel, and Caesars (to a lesser extent) taking share, primarily from BetMGM,” added Stantial. “This month, we spotlight the primary M/M enhance in MI market share for BetMGM, following seven consecutive months (~5%) of market share contraction.”

Particular to DraftKings, that firm’s 2022 acquisition of Tilman Fertitta’s Golden Nugget On-line Gaming (GNOG) positioned it for iGaming success. At this time, the operator is a frontrunner in a number of of the states through which GNOG was operational previous to the transaction.

Close to-Time period iGaming, OSB Objects of Word

Stantial factors to a number of iGaming and sports activities betting components traders ought to watch over the close to time period.

  • 1) the November launch of PENN’s ESPN Wager & related advertising and marketing/promotional marketing campaign.
  • 2) Fanatics’ integration and rollout of the acquired Pointsbet platform.
  • 3) the launch of a standalone Caesars iCasino app.
  • 4) DraftKings’ rollout of in-house priced NFL stay SGP this season.
  • 5) BetMGM’s integration of Angstrom Sports activities and associated enhancements to parlay & in-play product, and
  • 6) WynnBet and Fox Wager closures (collectively solely LSD-MSD% market share).

Fanatics launched its cellular sports activities betting Wednesday in 4 states. For now, promotional spending within the business is rational. Nonetheless, there are considerations that promotional spending may enhance with the entry of Fanatics and the looming launch of ESPN Wager by Penn Leisure.

Stantial noticed that elevated spending may arrive. However it’s unlikely to reflect the degrees in late 2021 and the primary half of 2022 that spooked traders.


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