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BetMGM Taps Chris Rock to Bring Online Platform to UK


Posted on: September 24, 2023, 10:49h. 

Final up to date on: September 26, 2023, 02:23h.

BetMGM is taking a web page out of the DraftKings and Caesars Sportsbook playbook in contracting a globally recognized comic and actor to headline its advertising marketing campaign.

BetMGM Chris Rock iGaming sports betting
Chris Rock stars within the new promoting marketing campaign for BetMGM in the UK. MGM debuted its on-line on line casino and sportsbook within the UK in August. (Picture: BetMGM)

Within the wake of its newly launched operations in the UK, BetMGM has partnered with Chris Rock to promote the platform throughout England, Scotland, Wales, and Northern Eire. BetMGM can be obtainable in Eire.

A-lister Jamie Foxx has lengthy been the face of BetMGM within the US. However with Foxx battling an undisclosed well being ailment, which has prompted loads of hypothesis on social media, BetMGM has turned to Rock, one other well-known actor-comedian.

BetMGM within the UK is totally owned by MGM Resorts Worldwide and operated by MGM’s subsidiary, LeoVegas Group, which it acquired final yr. The platform’s iCasino and on-line sportsbook debuted within the UK on Aug. 17, which kicked off MGM’s international ambitions to enter worldwide on-line gaming markets.

Rock Cruises to the UK

Rock is serving because the BetMGM ambassador abroad by an built-in marketing campaign that features tv commercials, billboards, and social media messaging. Within the first 30-second advert, Rock takes a gold speedboat, with an MGM lion in tow, from the Bellagio Fountains to London’s Thames River and the Tower Bridge.

We’re right here within the UK to make each recreation an event,” Rock says within the industrial.

The spot contains accountable gaming messaging, because the UK Playing Fee now requires. In a part of the gaming regulator’s Accountable Playing Code for Socially Accountable Promoting, Betting and Gaming Council members conform to reference and have an “18+” mark.

“With instruments that make it easier to play secure, prepare for the golden period in sports activities and casinos,” Rock declares. “BetMGM. It’s showtime.”

Rock joins fellow comic Kevin Hart in being the face of one of many “massive 4” US-based sportsbook and iGaming operators — BetMGM, Caesars Sportsbook, DraftKings, and FanDuel.

Hart has headlined DraftKings’ advertising campaigns for a number of years. In March, DraftKings On line casino debuted “Hart-Race Maintain’em,” a heads-up model of Texas maintain’em. Within the interactive desk recreation, Hart has over 1,100 distinctive one-liners and sayings to rattle his opponents.

Caesars Sportsbook additionally makes use of an actor and comic, though one a bit much less recognized than Rock and Hart in JB Smoove. The “Curb Your Enthusiasm” actor seems as Caesars within the Caesars Sportsbook campaigns.

FanDuel has taken a barely totally different method in not predominantly utilizing one celeb to be the face of its promoting. The platform has as an alternative utilized a sequence of “influencer companions.” Among the many FanDuel Rolodex are three-time golf main winner Jordan Spieth, four-time Tremendous Bowl champ Rob Gronkowski, and 11-time NBA All-Star Charles Barkley.

Promo Kickoff

To commemorate the launch of BetMGM UK, the platform is operating a free-to-play Premier League problem known as “Golden Objectives.” New and current clients are given the possibility every week to foretell six Premier League scores for the week. Those that achieve this will win £2 million.

If nobody in every week predicts six appropriate scores, the participant/gamers with probably the most appropriate scores will win a share of £2,000.

Entry into the Golden Objectives recreation is free and never topic to deposit, wagering, or withdrawal necessities.


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